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UAE \ Universities & Technology Institutes \ Al Ghurair University \ College of Business Studies Easy printable page

General Description
Bachelor of Business Administration (BBA)*
Specialisation in Marketing, Finance, E-Commerce & Information Systems
The above mentioned programs are being offered in association with Manipal Academy of Higher Education, Manipal, India, & Sir Syed University of Engineering & Technology, Pakistan. On successful completion of the programmes, students shall have the choice of obtaining degrees directly from the associate institution or from Al Ghurair University.

Bachelor of Business Administration (Program Objective)
On successful completion of the Bachelor of Business Administration program, a student will:
Get a sound and solid background in the concepts, processes and applications of the marketing, finance, production, personnel,
information and corporate systems
Have sound knowledge of the broad spectrum of situations in business and management, with special emphasis on practical
applications and be able to develop global perspective of business operations
Have familiarized the underlining principles of organizations and analytical tools of management problem solving, to manage the
scarce resources.
Be able to take up entry level professional careers in profit and not for profit organizations.

(last updated: 02-September-2002)

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